Lighten up! It’s Super IntegrityMan!!

Did you ever notice how seriously most companies take themselves?

We see quotes like this:

“… a leading provider of software and services to the process industries, today announced financial results for its quarter and fiscal year ended June 30, 2006.”

and:

“…today provided an update regarding progress toward the restructuring goals announced in a news release on June 26, 2006. The company will reach a cost-reduction rate of $45 million per year by the end of the third quarter of 2006 and remains on-track to meet its restructuring cost-reduction target of at least $65 million per year by the end of the fourth quarter of 2006.”

These are real quotes – typical of big and small companies alike.

Although most of our press releases are not quite as dull, we are not completely innocent of using corporate-speak either.

But no more!  Super IntegrityMan to the rescue!!!

This superhero gives us an opportunity to lighten up a little – have a little fun.  Contrast these excerpts with the above – readable and FUN!!!

Clearly not mistaken for a bird or a plane, Super IntegrityMan touched down in Houston , Texas today to restore order to automation and real-time application professionals across the process industries.

and:

"Holy Pneumatic Transmitter!!!", can there be anything better for today's automation engineer???

So today, think of the Super IntegrityMan and lighten up a bit – whatever your corporate function!

And, if you haven’t seen the details of what our hero is up to – then click here to request his latest action series with complimentary View-Master!

© Copyright PAS 2006.  No part of this blog is to be copied in full or in part without the express written permission of PAS; but references and web links are more than OK!