Marketing: Man vs. Dog

In order to meet the growing demand for more training by our customers, we’re launching a series of workshops on Alarm Management.

The first session is set for August 1/2 in Houston,TX, with others to follow across North America in the months thereafter.  Click here to read more.

To help promote the workshops, we’re the usual marketing things plus also sending out postcards by snail mail.

Marketing offers the opportunity to be creative and analytical at the same time. Creative because the marketing can take various forms, limited only by one’s imagination. Analytical because results can be sliced and diced in any number of ways to help determine campaign effectiveness.

In the snail mail portion of this campaign, we’re trying two different images to attract the reader, as shown below:

with the tagline of:

"Master the seven steps to curing alarm system headaches."

   with the tagline of:

"Master the seven steps to success with your alarm system."

My vote is with the dog, but our marketing professionals like the man.

And, with the right slicing and dicing of the data – we might both be right… but I’ll drop an update as to which actually generated more registrations in a month’s time.

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Comments

[John Fairbanks]

For what it's worth I like the man best. I think the analogy of a difficult yet attainable goal which is well worth the effort in the end really describes the process of Alarm Rationalization. I think I like the text content of the second add better too... to me it seems more upbeat and hopeful, focusing on the goal rather than the painful starting condition. :-)

[Roland Heersink]

The workshop has come and gone. It was sold out, with kudos to both the "man" and "dog" themes.

The "dog" campaign got more people reading it, but the "man" theme got a higher response rate.

Much as I hate to admit it, the Man beat out the Dog.