Users Conference = Success!

We did it!  PAS just pulled off its First-ever Users Conference. 

Not only that, but it was successful.  Not successful like it was our first time ever, but successful like our industry peers who have hosted these events for years.

Customers loved it and long-time PAS staffers were blown away. 

Even I was impressed!   

The PAS marketing machine is really starting to prime the pump for success now!

Although the Users Conference has been a “Gedankenexperiment” with PAS management for about 5 years, it wasn’t until we hired our secret weapon for marketing that things actually took shape. << But that’s a whole other story….>>

Like I said, despite our best Gedankenexperiments, it was the actions of our secret marketing weapon that finally brought about the current success and cranked up the creaky old marketing machine to produce!

And produce it did.

CEO and Founder Eddie Habibi even testifies to that. In a moment of exuberance over the success of the conference and the awakening of the marketing beast, he ‘fessed up that between the Users Conference and the Honeywell deal, PAS has had more market exposure this past month than in the previous 10 years…

Now that may sound great on the surface, but the truth is that it really validates what I saw when I first joined some 6 months ago – that PAS is a company with some great technologies, lots of smart people (including a dose of Super-Gee’s), and a potential for success far beyond what has been imagined in years gone by.

<< Reading between the lines, you can see that there was this big ol’ hole where marketing should have been…>>

As I see it, the company is like one of those little foam pills that your kids might play with – just add water and watch it grow into the shape of an animal.  In this case, we just need to add a touch of marketing, some additional sales focus – and **POOF** – instant success!

As I say, even I’m impressed.

But, as they say in show business –

You ain’t seen nothing yet.

Just you watch and see what is about to transpire in the next week or two.

Yee-haw!!! This is going to be one fine ride!!!! 

Woo-hoo!

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